Hanidoll Marks 10 Years as Leading Brand in Japan

Tokyo, Japan – October 2025 – Hanidoll, a brand founded in 2015 by Chinese entrepreneur Yang Wang, is marking its 10th anniversary this month. Over the past decade, the company has grown from a small start-up into one of the most recognized names in Japan’s specialty doll market.

Origins and Market Entry

The idea for Hanidoll was conceived while Wang was living in Japan. He observed that while Japanese consumers showed strong interest in high-quality dolls, the high retail prices often placed them out of reach for many. After returning to China, Wang explored manufacturing options and identified opportunities to deliver comparable or superior quality products at lower costs through direct factory partnerships. This approach formed the foundation of Hanidoll’s entry into the Japanese market.

Building a Brand Around Quality and Care

The name “Hanidoll” derives from the concept of “honey doll,” symbolizing warmth and comfort. In Japan, the brand is known locally as “ハニードール” (Honey Doll). Over the years, the company has curated products from more than 30 different manufacturers, selecting only those that meet its standards of craftsmanship, design, and suitability for the Japanese market.

Core Strengths: Service, Speed, and Direct Sourcing

Hanidoll attributes its growth to three key operational principles:

• Customer Support – The company emphasizes responsiveness to customer inquiries and feedback, which has played an important role in building trust.

• Logistics – By combining local warehousing with direct shipping from China, Hanidoll has achieved rapid delivery times that meet the expectations of Japanese consumers.

• Pricing Model – Direct sourcing from factories has allowed the company to offer products without the traditional markup associated with multi-layer distribution channels.

Market Recognition and Expansion Plans

This combination of strategies enabled Hanidoll to become one of the top-selling doll brands on Amazon Japan. Wang views this achievement as recognition of the company’s approach by consumers.

Looking ahead, Hanidoll plans to strengthen its presence in Japan while preparing for expansion into Southeast Asian and Western markets. The company remains focused on its founding principle: delivering high-quality products at accessible price points through careful sourcing and customer-focused operations.

About Hanidoll

Founded in 2015, Hanidoll is a brand specializing in lifelike dolls. Built on the principles of direct factory sourcing, quality craftsmanship, and responsive service, the company has become a market leader in Japan and is now expanding internationally.