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zkCandy Welcomes Experienced Blockchain Leader William Croisettier to Drive Layer 2 Gaming Growth

Singapore – May 23, 2024 – zkCandy, an emerging Layer 2 scaling solution for Ethereum purpose built for the gaming industry, today announced the appointment of William Croisettier to the role of Chief Growth Officer. William brings an impressive track record in driving innovation and scaling blockchain ecosystems. William is a crypto native with 8 years of experience in web3 across multiple ecosystems including Ethereum, R3 Corda, and Polkadot, 6 years of building businesses in Asia, and 15+ years total with a broad range of experiences at the executive level.

With a deep understanding of web3 and crypto native ecosystem building, William will be instrumental in accelerating zkCandy’s mission to build the leading gaming ecosystem on zkSync. zkCandy leverages zkSync’s zero-knowledge proofs to deliver lightning-fast and affordable transactions, empowering developers to create immersive and expansive gaming worlds without the constraints of traditional blockchain scaling limitations. Prior to joining the zkCandy team, William led the Venture Capital team at Parity Technologies, where he contributed to scaling the Polkadot ecosystem from 0-1 from the launch of parachains to an ecosystem of 800+ builders globally.

In the few weeks since William joined zkCandy, he has initiated GTM efforts in Asia, expanding the marketing team, establishing the Vietnam team, and launching two Korean GTM partnerships. “With 1.5B gamers in the Asia region, and a $70B gaming market, we see Asia as the marquee global region to kick off our ecosystem growth strategy. With teams already on the ground in Singapore, Malaysia, Australia, Vietnam, South Korea, Japan, and other key local markets, we are well positioned to take leadership of the APAC market and enable a seamless experience for growing the zk L2 ecosystem” said William.

“William’s expertise and enthusiasm make him the perfect addition to our growing team,” said Kin Wai Lau, CEO of zkCandy. “His passion for blockchain infrastructure and experience in  scaling ecosystems from 0-1 will be invaluable as we continue to push the boundaries of blockchain gaming.” Kin Wai Lau, Chairman of iCandy and CEO of zkCandy, has been in the gaming industry for the last 15 years, and led iCandy from 10 person team to the 750+ person team around the world currently. 

zkCandy is a dedicated zkSync gaming and AI-focused hyperchain, specifically designed to optimise the deployment of games and for use by gaming companies and developers. 

Emerging from the partnership of zkSync, home to over 5 million addresses and December 2023’s most active Layer 2 platform with 38 million transactions, and iCandy Interactive Ltd, a leading game developer in Southeast Asia and Australia with a portfolio of 400 games, catering to 300 million gamers, and backed by a workforce of 700 experts, zkCandy embodies a convergence of cutting-edge zero-knowledge proof scaling solutions and a dynamic gaming environment. This collaboration marks a bold leap into innovation at the intersection of top-tier technology and gaming expertise.

“I’m incredibly excited to join the zkCandy team,” said William Croisettier. “The potential of zk L2 technology to revolutionize the gaming industry is immense, and zkCandy is at the forefront of this revolution. I’m eager to contribute my skills and experience to help zkCandy become the go-to scaling solution for blockchain game developers.”

About zkCandy

zkCandy is Layer2 ethereum hyperchain that  resulted from a groundbreaking collaboration between Matter Labs (zkSync) and iCandy Interactive (largest game developer of Southeast Asia). It proudly stands as the first hyperchain designed specifically for gaming and entertainment within the zkSync ecosystem. zkCandy’s primary goal is to address the challenges of gas fees and transaction speed through the utilization of cutting-edge zk-rollup Ethereum scaling technologies, all while maintaining a user-friendly approach.

About zkSync

zkSync is cutting-edge zero-knowledge (ZK) technology to scale Ethereum and bring crypto to the mainstream — reaching millions of developers and billions of people in need of a technological solution for achieving progress and prosperity. Deeply rooted in its mission to advance personal freedom for all, the zkSync blockchain network makes digital self-ownership universally available. It is trustless, secure, reliable, censorship-resistant, privacy-preserving, hyperscalable, accessible, and sovereign.

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Name: Kimberly San, Media Relations 


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